Would you buy broccoli marmalade?
Here you will find a summary of the Guide to the perfect vending machine that puts you in a position to make the correct assessments for the purchase of a vending machine suitable for your needs, or to understand if the one you currently have gives the right prestige to your pharmacy.
For Customers of your Pharmacy, the Vending Machine must:
- Allow the delivery of products even when the pharmacy is closed through an automatic system.
-
Be visible and attractive, but sober at the same time and in line with the style of the Pharmacy.
- Meet customer habits with touch technology, electronic payments, through smartphones too.
-
Allow, at the same time, ease of use for technologically less advanced customers.
-
Allow any foreign customer to have the same information. It must therefore be able to handle multiple languages.
-
Be comfortable in use and attentive to privacy
For your daily work as a Pharmacist, the Vending Machine must:
- Be able to propose targeted advertising campaigns. The perfect vending machine therefore has the ability to play videos and images, both when it is unused, to attract passers-by, and after the customer has entered the identity or health document, to receive personalized promotions. It must also be able to manage promotions in particular periods, such as Christmas, Easter and the week of Black Friday.
-
Be able to manage the schedule of videos and advertising images, depending on the period and promotions, periodically setting it only once, avoiding having to set it every day.
-
Allow a video call in case of need between the customer and the pharmacist, subject to recognition of the customer by identity or health document.
-
Have an effective display of the products as if it were the showcase of your pharmacy. For example, the products must be well arranged according to their type, well aligned, well lit, not too far from the glass (and the customer), according to a studied planogram.
-
Have all the precautions to counteract atmospheric agents: such as the anti-UV film as standard, the mobile sunshade curtain, the canopy and louvers for the correct outflow of rainwater, insulation and cooling system, or heating depending on the climate of the area, all designed in detail.
-
Have the ability to be charged from behind (and therefore from inside the pharmacy).
-
Have vandal-proof capabilities, with an alarm system that functions as a deterrent against possible attackers. Better yet it must be able to send an alert to a list of stored phone numbers.
-
Have as wide a showcase as possible, without being unnecessarily deep. Or even have a digital showcase, which allows you to offer the customer the widest possible choice of products.
